The network has a great following amongst the South Asian countries, and some regions have their own programming. Launched on 8 October 1998, it is based in the United Kingdom. For the now-defunct Southeast Asian television channel previously known as Sony Entertainment Television, see Sony Channel (Southeast Asia).Ī version for international transmission exists, which was previously known as Sony Entertainment Television Asia. 'Sony Entertainment Television Asia' redirects here. SET India's YouTube channel has 96.5 billion total views making it the 3rd most-viewed YouTube channel overall and has 112 million subscribers, making it the 3rd most subscribed YouTube channel overall as of 21 August 2021. SET) is an Indian Hindi-language general entertainment pay television channel that was launched on 30 September 1995, and is owned by Sony Pictures Networks India, a subsidiary of the Japanese Sony.